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Alexander Awn
Director-level UX leader specializing in automotive and inclusive design
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About
Design and UX leader in automotive and service design who helped ship a novel 2015 Ford Mustang app featuring early augmented reality/visual search capabilities. Combines hands-on product design with strong mixed-methods research and has influenced major business decisions, including research that reportedly saved a client $8M by stopping a poor market launch.
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Key Strengths
- Led end-to-end design of Ford Mustang 50th Anniversary app and collateral
- Early AR/visual search product innovation in automotive
- Strong stakeholder alignment across competing client teams
- Balances user desirability, market viability, and engineering feasibility
- Translates emotional user needs into actionable product direction for engineers
- Research-driven product judgment that prevented an $8M market misstep
- Deep mixed-methods UX research capability
- Service design and process streamlining expertise
- People leadership with strong promotion and manager-development track record
- Develops teams through autonomy, executive exposure, and tailored coaching
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