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Ashok Canchi
Junior Software Engineer specializing in full-stack and AdTech systems
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About
Front-end engineer with nearly 2 years of React experience who independently owned a revamp of an internal ad tech platform as the sole front-end engineer. Stands out for handling complex conditional UI flows, collaborating across product/design/backend, and proactively improving usability and performance through techniques like debouncing, virtualization, and TypeScript.
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Key Strengths
- Owned end-to-end front-end revamp as sole front-end engineer
- React-based UI architecture for complex business logic and conditional flows
- Strong performance optimization mindset using hooks, virtualization, and pagination
- Proactive usability improvement by identifying and fixing API over-calling via debouncing
- Cross-functional collaboration with PM, design, and back-end engineering
- TypeScript-driven code quality and maintainability
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