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Chanae Hudson
Senior Marketing Manager specializing in communications and digital media
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About
CRM and lifecycle marketer with 8 years of experience spanning execution through strategy ownership, with hands-on expertise in Salesforce and Braze. Brings strong retention, personalization, and multi-channel journey experience across membership and seasonal eCommerce campaigns, including measurable gains like an 18% CTR lift and 12% conversion improvement through segmentation and testing.
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Key Strengths
- 8 years of progression from campaign execution to CRM/lifecycle strategy ownership
- Strong segmentation and personalization expertise
- Hands-on Braze campaign and journey execution
- Data-driven optimization using KPI analysis and A/B testing
- Multi-channel lifecycle marketing across email, web, social, push, and in-app
- Retention and re-engagement campaign ownership in membership/eCommerce contexts
- Cross-functional leadership across creative, analytics, product, and CRM teams
- Structured QA and deployment process for CRM campaigns
- Real-time campaign optimization based on engagement and conversion data
- Measured impact: improved CTR by 18% and conversion by 12% in ski campaign testing
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