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Daniel Udell
Executive marketing leader specializing in beverage and spirits brand strategy
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About
Consumer brand operator and turnaround leader who has repeatedly joined businesses at inflection points and driven rapid, measurable growth. Built BULLDOG Gin from an early-stage startup into a brand acquired by CAMPARI, then led global brand and innovation work inside a major multinational, and later reversed steep decline at BridgePort Brewing through strategy, renovation, innovation, and PR.
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Key Strengths
- Brand scaling from startup to acquisition
- Grew BULLDOG Gin from 500 cases in 3 cities to 50k cases in 31 countries
- Contributed to CAMPARI global distribution deal and eventual acquisition of BULLDOG Gin
- Led global repositioning, repackaging, and innovation across whiskey brands at CAMPARI
- Managed P&Ls across five brands
- Delivered 155-SKU global rebrand under budget with negligible obsolescence
- Executive-level communication with global CEO and leadership team
- High-growth operator in founder-led and multinational environments
- Turnaround leadership for declining consumer brands
- Built first-ever brand plans for Treaty Oak whiskey and gin portfolios
- Owned end-to-end marketing functions and budgets
- Cross-functional execution across creative, finance, legal, supply chain, and operations
- Simplifies ambiguity into clear priorities, ownership, and decision timelines
- Reversed BridgePort Brewing's double-digit decline
- Drove 15% increase in brand awareness at BridgePort
- Increased social media engagement 236% at BridgePort
- Raised brewpub sales 20% through $1M renovation and brand activation
- Generated global PR through first craft beer launched into space
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