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Derick Labit
Intern/Entry Accountancy professional specializing in audit, tax, and sustainability reporting
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About
Growth/creative marketer who owned an end-to-end market-entry campaign for Deoproce skincare in the Philippines, building a localized acne-focused positioning and executing across influencers/affiliates plus trade events via an external agency. Emphasizes platform-specific creative iteration (Meta/TikTok/YouTube), modular ad development driven by trends, and structured creator direction with clear guidelines and approvals.
Experience
Education
Key Strengths
- Localized, insight-led campaign strategy (e.g., Philippines humidity/air quality driving acne-focused positioning)
- Integrated launch execution across online (influencers/affiliates) and trade events
- Platform-specific creative optimization approach across Meta, TikTok, and YouTube using performance signals
- Builds scalable creator workflows with clear content guidelines and approval process
- Cost-conscious campaign planning focused on maintaining profit margin while preserving quality
- Strong organizational/project segmentation skills (accountancy background applied to managing channels and deadlines)
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