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Hamza Tariq
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About
Performance marketer experienced managing $50K+/month spend across Meta and Google Ads, using a structured test-to-scale approach (separating testing from scaling and ramping budgets 20–30%). Reported outcomes include ~30% ROAS improvement and ~20% CPA reduction, plus a clear framework for diagnosing creative fatigue/audience saturation and communicating performance tradeoffs to clients.
Key Strengths
- Owned $50K+/month paid media budgets across Meta and Google Ads
- Improved ROAS ~30% while reducing CPA ~20% through structured testing and optimization
- Disciplined test vs. scale campaign separation to protect performance
- Full-funnel channel strategy (Meta/TikTok for TOF/MOF; Google for high-intent BOF capture)
- Scalability assessment using CPA/ROAS stability, impression share, frequency, saturation, and conversion volume trends
- Diagnosed and reversed performance declines via creative fatigue and audience saturation signals (CTR/frequency) and creative refresh
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