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Iain Hunter
Senior sales leader specializing in GTM and SaaS revenue growth
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About
Early GTM leader at Torch Dental who joined as a founding AE and helped scale the business from $2M to $80M run-rate GMV while building sales, customer success, and marketing infrastructure from scratch. Particularly compelling for growth-stage companies needing a hands-on operator who can define ICP, build teams and playbooks, and drive profitable SaaS and marketplace expansion.
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Key Strengths
- Scaled GTM from 5 reps to 50+ at Torch Dental
- Helped grow annual run-rate GMV from $2M to $80M
- Built recruiting, CS, and marketing functions from scratch
- Led and managed teams of 10-12 SDRs and 8-10 AEs
- Trained and ramped 3 sales managers
- Improved customer activation from ~70% to 90%+
- Drove 90%+ subscription renewal rates
- Designed pricing and packaging strategy that improved CAC efficiency and profitability
- Led transition to SaaS model that increased GMV per practice by 50%
- Defined ICP sweet spot for 1-5 location dental practices
- Built outbound SDR engine generating 1,000+ new opportunities per month
- Delivered 10x year-over-year new customer growth
- Strong multi-stakeholder selling in complex multi-location deals
- Effective cross-functional operator across sales, marketing, CS, product, and engineering
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