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Kris Wen - Software Engineer - AdTech in San Francisco Bay Area, CA

Kris Wen

Mid-level Software Engineer specializing in AdTech and AI-enabled web engineering

American ExpressCal State East BaySan Francisco Bay Area, CA4 Years ExperienceMid LevelWorks On-Site

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About

Software engineer at American Express who built a zero-to-one first-party cookie tracking architecture as the industry moved away from third-party cookies, combining frontend, backend, CI/CD, and AI-assisted QA automation. Particularly strong in developer tooling and workflow automation, with measurable impact including 70% less manual QA, 8+ critical errors caught pre-production, and PR cycles reduced from 48 hours to under 8.

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Key Strengths

  • Owned and shipped a zero-to-one first-party cookie tracking architecture in production
  • Full-stack implementation across frontend JavaScript and backend Node.js
  • Built AI-assisted developer workflow tooling integrated into CI/CD
  • Automated JSON tag validation with repository-specific agent rules
  • Reduced manual QA time by 70% per release
  • Cut PR review cycles from 48 hours to under 8 hours
  • Caught 8+ critical JSON schema errors before production in the first month
  • Created a custom CLI to validate URLs and script enablement at scale
  • Strong stakeholder alignment across product, marketing, and engineering
  • Used parallel staging validation to build trust in a new tracking system
  • Turned complex data pipelines into self-service Tableau dashboards for non-technical users
  • Improved business operations workflow efficiency by 30%

Reference Highlights

Moderately Recommended
  • vital to the application
  • standardized incomplete vendor requirements
  • created templates to automate data input
  • ensured 100% unit test coverage
  • proactively created new application checks
  • modernized and standardized marketing technology
  • built foundation for new systems and technology
  • automated code checks with Copilot
  • reduced build failures
  • helped team self-evaluate their work
  • handled ambiguous projects effectively
  • worked effectively with product and technical owners
  • created new documentation for cookies and page behavior
  • successfully shipped ambiguous project to production
  • work remains in use today
  • managed deadlines well
  • documented requirements and changes thoroughly
  • confirmed project needs early
  • set expectations early
  • broad full-stack engineering experience
  • strong Azure application development experience
  • production experience across multiple business systems
  • automation capability
  • API integration expertise
  • adaptable to changing situations
  • able to prioritize tasks effectively
  • handles multiple priorities simultaneously
  • delivers work on time
  • contributed to core warehouse management functionality

Kris's references speak for themselves. Let us connect you.

Experience

Software Engineer - AdTechAmerican Express · May 2024 – Presentcontract
Technical Consultant / Website ManagerMancini’s Sleepworld · Aug 2021 – May 2024freelance
Web DeveloperResolve Biosciences · Oct 2022 – May 2023

Education

Cal State East Baymaster, Computer Science (2024)
Cal State East Baybachelor, Computer Science (2021)

Languages

English

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Connect with Kris

Kris already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Kris WenMid-level Software Engineer specializing in AdTech and AI-enabled web engineering