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Krish Shah
Junior AI Engineer specializing in LLM systems and analytics
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About
Analytics-focused candidate with internship and project experience at Recotap and CoUnderscore, combining SQL, Python, and BI dashboards to turn messy marketing and engagement data into decision-ready reporting. Stands out for tying analytics work to business outcomes, including ~15% CTR improvement, identifying ~40% misattributed spend, and enabling a ~$75K budget shift through better targeting.
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Key Strengths
- Built SQL pipelines to clean messy multi-source B2B account and engagement data for reporting
- Strong data quality and validation practices including deduplication, null handling, row-count checks, and aggregate reconciliation
- Built reproducible Python analytics pipelines with modular scripts, logging, and parameterization
- Improved pipeline performance to 8-second runtime on 50,000 records
- Optimized analytics workflows by pushing heavy logic to SQL and using vectorized pandas operations
- Owned end-to-end analytics project for B2B ad targeting from metric definition through rollout
- Delivered measurable marketing impact with ~15% CTR improvement and ~$75K budget reallocation
- Identified ~40% misattributed spend through segmentation and cohort analysis
- Designed and operationalized engagement metrics focused on high-intent user actions
- Effective stakeholder alignment through clear metric definitions, dashboards, and business-focused communication
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