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Lisa Buco

Executive Content & Growth Marketing Leader specializing in social, editorial, and organic growth

NikeVirginia TechNew York, NY22 Years ExperienceExecutive LevelWorks On-Site

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About

International brand and growth marketing leader with experience at Paramount+, Adidas (HQ Germany), and Nike, known for building scalable playbooks and operating models that align creative/social/production across global franchise teams. Drove triple-digit engagement growth in 3 months at Paramount+ and launched Adidas Women’s #mygirls program, contributing to 200% YoY holiday sales growth through community-led storytelling, influencer/creator partnerships, and rigorous short-form testing across YouTube, TikTok, and Instagram.

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Key Strengths

  • Built social/editorial brand playbooks from scratch to unify global franchise teams
  • Drove triple-digit engagement growth within 3 months (Paramount+ international channels)
  • Scaled acquisition by auditing channels with insights/media teams and reallocating focus to YouTube, TikTok, and Reels
  • High-velocity creative experimentation (15–20 weekly variations) to identify drivers of watch intent
  • Operationalized learnings into repeatable processes (playbooks, production pipeline changes, spend shifts)
  • Executed global multi-channel growth campaign (Adidas Women #mygirls) across social, editorial, influencer, digital, and retail
  • Delivered 200% YoY holiday sales growth for Adidas Women via community-driven storytelling and YouTube content
  • Strong cross-functional and cross-market alignment: universal narrative with local cultural adaptation

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Experience

GLOBAL HEAD, STRATEGIC NARRATIVE - JORDANNike · Mar 2024 – Feb 2025
GLOBAL VICE PRESIDENT, SOCIAL, INFLUENCER & EDITORIAL MARKETINGParamount+ · Jan 2022 – Apr 2023
GLOBAL DIRECTOR OF EDITORIAL & SOCIALReebok · Aug 2019 – Oct 2021
MARKETING AND CONTENT CONSULTANT ( F O U N D E R & P R I N C I P A L )Gritty Creative · Jun 2005 – Aug 2019freelance
DIRECTOR OF MARKETINGVF Corp · Dec 2015 – Dec 2016
HEAD OF DIGITAL MARKETINGCondé Nast Traveler · Oct 2014 – Nov 2015
GLOBAL DIRECTOR, DIGITAL MARKETING & COMMUNICATIONSAdidas · Aug 2013 – Sep 2014
DIRECTOR, DIGITAL MARKETING DEVELOPMENTInStyle Magazine · Nov 2010 – Jul 2013
D I R E C T O R O F M A R K E T I N GTENNIS Magazine/TENNIS.com · Oct 2008 – Nov 2010
C R E A T I V E S E R V I C E S M A N A G E RWIRED Magazine (Condé Nast) · Jan 2007 – Oct 2008
M A R K E T I N G S P E C I A L I S TSoftchoice · May 2003 – Jun 2005

Education

Virginia Techbachelor

Awards

  • Webby Award (Adidas.com & social campaigns)
  • L2 Thinktank “Genius” award (Adidas.com & social campaigns)

Skills

SEOVideo productionEmail marketingData analyticsTeam leadershipContract negotiationContent strategyGrowth marketingFull-funnel content developmentOrganic growthSEO optimizationAI discoverabilityAudience segmentationConversion optimizationPerformance analytics

Languages

English

Certifications

International Marketing & Economics - Burgundy School of Business

Browse Similar

MarketingMarketing in NYC MetroSEOVideo ProductionEmail MarketingData Analytics

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Connect with Lisa

Lisa already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Lisa BucoExecutive Content & Growth Marketing Leader specializing in social, editorial, and organic growth