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Lisa Buco

Executive Content & Growth Marketing Leader specializing in social, editorial, and organic growth

New York, NYGLOBAL HEAD, STRATEGIC NARRATIVE - JORDAN22 years experienceExecutiveMarketing & AdvertisingMedia & EntertainmentSports & Recreation
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About

International brand and growth marketing leader with experience at Paramount+, Adidas (HQ Germany), and Nike, known for building scalable playbooks and operating models that align creative/social/production across global franchise teams. Drove triple-digit engagement growth in 3 months at Paramount+ and launched Adidas Women’s #mygirls program, contributing to 200% YoY holiday sales growth through community-led storytelling, influencer/creator partnerships, and rigorous short-form testing across YouTube, TikTok, and Instagram.

Experience

GLOBAL HEAD, STRATEGIC NARRATIVE - JORDANNike
GLOBAL VICE PRESIDENT, SOCIAL, INFLUENCER & EDITORIAL MARKETINGParamount+
GLOBAL DIRECTOR OF EDITORIAL & SOCIALReebok
MARKETING AND CONTENT CONSULTANT ( F O U N D E R & P R I N C I P A L )Gritty Creative
DIRECTOR OF MARKETINGVF Corp
HEAD OF DIGITAL MARKETINGCondé Nast Traveler
GLOBAL DIRECTOR, DIGITAL MARKETING & COMMUNICATIONSAdidas
DIRECTOR, DIGITAL MARKETING DEVELOPMENTInStyle Magazine
D I R E C T O R O F M A R K E T I N GTENNIS Magazine/TENNIS.com
C R E A T I V E S E R V I C E S M A N A G E RWIRED Magazine (Condé Nast)
M A R K E T I N G S P E C I A L I S TSoftchoice

Education

Virginia Techbachelor

Key Strengths

  • Built social/editorial brand playbooks from scratch to unify global franchise teams
  • Drove triple-digit engagement growth within 3 months (Paramount+ international channels)
  • Scaled acquisition by auditing channels with insights/media teams and reallocating focus to YouTube, TikTok, and Reels
  • High-velocity creative experimentation (15–20 weekly variations) to identify drivers of watch intent
  • Operationalized learnings into repeatable processes (playbooks, production pipeline changes, spend shifts)
  • Executed global multi-channel growth campaign (Adidas Women #mygirls) across social, editorial, influencer, digital, and retail
  • Delivered 200% YoY holiday sales growth for Adidas Women via community-driven storytelling and YouTube content
  • Strong cross-functional and cross-market alignment: universal narrative with local cultural adaptation

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Languages

English

Skills

Content strategyGrowth marketingFull-funnel content developmentOrganic growthSEOSEO optimizationAI discoverabilityAudience segmentationConversion optimizationPerformance analyticsPerformance measurementKPI developmentEditorial storytellingEditorial strategyPublishing strategy