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Matthew Durey
Senior Frontend & Web Developer specializing in WordPress and Shopify
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About
Front-end developer with experience spanning agency, product, and brand-driven web work, including Just Eat and SEO-focused client projects. Particularly strong in building multi-brand, config-driven booking flows, improving conversion with analytics, and modernizing legacy sites with cleaner CMS and TypeScript/React-based approaches.
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Key Strengths
- Built and owned multi-brand browser-based booking forms from a single codebase
- Configuration-driven UI architecture across multiple branded sites
- Integrated forms with Google Sheets, Mailchimp, email workflows, and analytics
- Used Google Analytics funnel tracking to identify drop-off points and improve conversion
- Improved booking and lead conversion outcomes through UI iteration
- Strong front-end performance and SEO optimization experience
- Able to assess client needs and choose appropriate CMS/framework approaches
- Rebuilt messy legacy CMS implementations into cleaner, easier-to-manage systems
- Introduced TypeScript and React workflows to align with company design systems
- Balances stakeholder needs, budget constraints, and technical trade-offs through communication
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