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Nikhil Nigam
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About
Performance marketer focused on high-spend paid media across Google, Meta, Bing, TikTok, and YouTube, with hands-on ownership of search, display, retargeting, and conversion funnel strategy. Stands out for a structured, metrics-driven testing approach and for diagnosing stalled performance through both media and technical funnel fixes, including recovering a 20% conversion drop and driving a 25% uplift.
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Key Strengths
- Managed high-spend paid media accounts across Google, Meta, and Bing
- Strong full-funnel acquisition strategy across Meta, Google, TikTok, and YouTube
- Disciplined one-variable testing framework with statistical significance thresholds
- Clear scale/kill decision rules using CPA, ROAS, CTR, and conversion benchmarks
- Improved ad performance with benefit-driven copy testing, lifting CTR by about 15%
- Diagnosed conversion decline through funnel audit and restored growth
- Recovered from a 20% conversion drop and drove a 25% conversion uplift
- Combines media buying with landing page and site performance optimization
- Experienced in retargeting and dynamic ad strategies for bottom-funnel conversion
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