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Rajesh Kumar
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About
Performance marketer focused on e-commerce growth, with hands-on ownership of a $55K-$65K/month paid media account across Meta and Google. Demonstrated ability to scale revenue ~40% in 3 months while maintaining ROAS, and combines channel optimization with landing page, mobile UX, and checkout improvements to restore and sustain profitable growth. Open to both freelance/contract and full-time roles.
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Key Strengths
- Managed a $55K-$65K/month e-commerce ad account across Meta and Google
- Scaled revenue by about 40% in 3 months while maintaining stable ROAS
- Strong full-funnel paid media strategy across Meta, Google, and TikTok
- Structured experimentation across creatives, audiences, offers, and bidding
- Creative fatigue diagnosis and recovery through increased UGC testing cadence
- Performance recovery through audience broadening and funnel optimization
- Google Performance Max and product feed optimization expertise
- Landing page, mobile UX, and checkout optimization to improve conversion rates
- Data-driven budget allocation using marginal returns and assisted conversion thinking
- Disciplined test evaluation using conversion volume, CTR, CVR, CPA, and statistical significance
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