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Raphael Orbe
Senior Product UX Designer specializing in B2B and B2C digital products
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About
UI/UX and product-minded designer with experience shaping digital products from concept to launch across telecom and higher education. Notably pitched a new Globe Telecom app that became the basis for the product after joining, helped launch it within five months, and contributed to a 4x subscription lift through A/B-tested in-flow upsell design.
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Key Strengths
- Owned end-to-end UI/UX for a new Globe Telecom app launched in 5 months
- Designed for underserved, cost-conscious communities adopting prepaid fiber internet
- Used user research to improve accessibility for senior store owners
- Drove product iteration through cross-functional collaboration with developers and product managers
- Balanced design quality with engineering constraints to ship quickly and learn from users
- Improved upsell performance through A/B-tested in-flow product nudges
- Contributed to a 4x increase in subscriptions from a better-integrated upsell experience
- Proactively identified and proposed centralized account management for NYU program portals
- Operates effectively as a one-person product/design team
- Hands-on enough technically to use HTML, CSS, and JavaScript to support implementation
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