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Samee Rauf
Junior AI/Full-Stack Software Engineer specializing in ad automation and LLM systems
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About
Full-stack engineer with deep ad-tech/marketing automation experience, building production tools that reduce programmatic ad waste and improve search ads performance. Shipped and operated AWS-deployed, Dockerized systems with Postgres/Redis and strong observability (Datadog/OpenTelemetry), and delivered measurable impact (25k campaigns processed, 50k sites negated, 3–4 hours/week saved). Built scalable abstractions for multi-platform ad integrations, enabling rapid onboarding of additional clients.
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Key Strengths
- Built and deployed automation to negate underperforming/bogus ad sites, reducing ad waste
- Measured production impact with Datadog dashboards (25,000 campaigns processed; 50,000 sites negated; 3–4 hours/week saved)
- Designed scalable ad-platform abstraction enabling easy addition of new platforms (added Microsoft) and onboarding 10 clients
- Strong reliability patterns for integrations (retries w/ exponential backoff, idempotency via request ID + TTL cache)
- Full-stack + ops ownership using AWS EC2 + Dockerized services (Postgres/Redis/frontend/backend) with OpenTelemetry observability
- Effective stakeholder communication to manage constraints (API limited to one account ID; coordinated multi-instance workaround)
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