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Sanya Mahajan
Mid-level Product Marketing Analyst specializing in SaaS growth and brand strategy
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About
Product Marketing Analyst whose role has evolved into a CRM/lifecycle and retention-focused function spanning segmentation, onboarding, engagement, and GTM strategy. They stand out for combining customer psychology, analytics, and operational campaign rigor to improve targeting precision and drive recurring revenue growth in consumer/service-oriented DTC-style environments.
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Key Strengths
- CRM and lifecycle strategy across acquisition, onboarding, engagement, and retention
- Behavioral segmentation and persona-driven messaging
- Cross-functional campaign leadership without formal people management
- Strong CRM QA and operational rigor
- Data-informed testing and KPI analysis
- Customer psychology-driven messaging strategy
- Messaging consistency across email, web, landing pages, and onboarding touchpoints
- Retention and recurring revenue focus in DTC/service environments
- Ability to connect product marketing with lifecycle and retention outcomes
- Improved targeting precision that contributed to meaningful recurring monthly revenue growth
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