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Shane Westra
Executive product and technology leader specializing in B2B SaaS
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About
Senior product leader with a track record of building and repositioning B2B software businesses into major growth engines, including initiatives that contributed to Workfront’s $1.5B Adobe acquisition and SimpleNexus’s $1.2B nCino acquisition. Brings deep experience across product strategy, UX transformation, AI-enabled workflows, and cross-functional org leadership, with repeated success turning research insights into high-impact products.
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Key Strengths
- Led a vertical product transformation at Workfront that became the majority of company revenue within 18 months
- Built marketer-focused product strategy from research through MVP, integrations, pricing, and packaging
- Strong cross-functional leadership with engineering and design grounded in shared user research
- Shipped AI-powered route analytics at Cardata that saved admins about 4 hours per week
- Pragmatic AI product judgment under messy data constraints, including fuzzy matching and configurable thresholds
- UX-driven product redesign at SimpleNexus that improved loan application completion rates and reduced time to complete
- Strategic product leadership during COVID, redirecting roadmap to digital mortgage workflows and closing
- Executive and board alignment on complex product bets involving integrations, partnerships, and new monetization
- Experience contributing to products tied to major exits, including Adobe's acquisition of Workfront and nCino's acquisition of SimpleNexus
- High-volume hiring and team-building across product, UX, and engineering
- Improved morale and performance on underperforming teams using coaching, benchmarks, and growth planning
- Clear philosophy for human-centered AI that augments people rather than replacing them
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