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veera krishna chaitanya Arepalli
Mid-level Full-Stack Engineer specializing in AdTech and FinTech
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About
Meta product engineer with strong ad-tech experience who owned monetization and optimization features across Instagram Boost on mobile and web. They combine product analysis, experimentation, and full-stack execution, citing $9.8M/year from an upsell feature and $43K/day from feeding IG-to-WhatsApp lead signals into ad targeting. Also built an internal LLM-powered analytics agent to automate adoption-rate analysis for product teams.
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Key Strengths
- Owned full-stack ad product feature end to end
- Strong product sense grounded in SQL analysis and user behavior
- Shipped revenue-driving upsell feature worth $9.8M/year
- Experience across mobile and web implementations
- Ad tech and optimization domain expertise
- Built AI-assisted analytics agent for adoption-rate analysis
- Improved ad targeting using IG-to-WhatsApp lead signals
- Demonstrated measurable business impact with $43K/day revenue lift
- Uses A/B testing to validate product decisions
- Works effectively in ambiguous 0-to-1 environments
- Cross-functional alignment with design, PM, and partner teams
- Strong focus on typed data contracts and reliable UI integration
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