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Younes Skaini
Executive marketing leader specializing in growth strategy across automotive, retail, and e-commerce
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Senior GTM and marketing executive with 20+ years leading growth strategy across Fortune 500 brands and startups in sectors including automotive, telecom, retail, finance, and logistics. Notable highlights include leading an automotive GTM initiative tied to $200M+ opportunity capitalization, serving as CMO for a $550M organization, and creating a novel embedded insurance product for a marketplace that later became an industry standard.
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Key Strengths
- 20+ years of GTM leadership across Fortune 500 brands and startups
- Cross-industry expertise spanning consumer goods, automotive, telecom, hospitality, retail, finance, and corporate sectors
- Led automotive GTM for a product generating over $200M in opportunity capitalization
- Served as CMO for a $550M manufacturing, distribution, and 3PL organization
- Built a first-of-its-kind automated insurance offering that became an industry standard after 6 years
- Strong market-entry and early-adopter targeting strategy for disruptive marketplace launches
- Full-funnel demand generation leadership across brand, digital, PR, paid, SEO/SEM, LinkedIn, and events
- Drove 35% growth in 3PL solutions and sustained 15% growth in a competitive manufacturing vertical
- Owned ABM-led enterprise deals from introduction to close with mid-market and large organizations
- Led complex multi-party automotive innovation projects delivered in 3.5 months versus a typical 18-24 month timeline
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