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Zeenat Latif
Mid-level Paid Media Specialist specializing in e-commerce growth
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Performance marketer with 3 years of hands-on ownership across Meta, Google, and TikTok, focused on DTC e-commerce and B2B lead generation. Stands out for fixing attribution issues with Meta Conversions API/GTM, building structured 3:2:2 creative testing systems, and scaling spend 3x while sustaining ROAS, including a campaign that lifted conversion rate 45% and cut CPA 28%.
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Key Strengths
- Hands-on multi-platform paid media execution across Meta, Google, and TikTok
- DTC e-commerce and B2B lead generation account ownership
- Fixed broken attribution using Meta Conversions API and Google Tag Manager
- Scaled ad spend 3x while maintaining or improving ROAS
- Improved conversion rate by 45% and reduced CPA by 28% on a DTC campaign
- Managed $30,000 monthly ad spend across major platforms
- Drove 3.5x blended ROAS and 40% monthly revenue growth
- Strong creative testing discipline using 3:2:2 frameworks
- Turned around underperforming accounts from 1.5x to 2.8x ROAS
- Autonomous freelancer who managed paid media with KPI tracking and CEO-facing Slack updates
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