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Amy Lambert

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About

Founder of an unfunded healthcare startup focused on recovery outcomes—movement and emotional wellness to reduce physical injury risk—positioned as intentionally upstream with dignity-centered design. Previously created and executed a tech-enabled trade-show floor experience and marketing campaign that launched a new service line, doubled event attendance, and earned “Most Innovative” at two trade shows.

Key Strengths

  • Built and launched a new core service line via trade-show experience and campaign
  • Doubled trade-show attendance through end-to-end concept-to-execution marketing initiative
  • Won “Most Innovative” at two trade shows in one season
  • Strong 0-to-1 execution: platform selection, infrastructure build, partner recruitment, and full marketing orchestration
  • Strategic go-to-market approach focused on narrow wedge entry, pilots over broad campaigns, and low-friction distribution partnerships
  • Healthcare recovery insight with emphasis on movement, motivation/mood, and early risk-pattern detection using dignity-centered design

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Skills

Go-to-market strategyMarket entry strategy (wedge identification)Real-world pilot design and executionPartnership developmentDistribution strategyTrade show marketingExperiential marketing (in-person trade-show floor experience)Marketing campaign developmentExecutive stakeholder management (CEO/CEO approval for spend)Technology platform evaluation/selectionInfrastructure building (for event/marketing tech)Booth/brand redesign and reskinningDigital messaging/content developmentCross-organization recruitment/collaborationDignity-centered design