Vetted Go-to-Market Strategy Professionals

Alexandra Esparza

Screened ReferencesStrong rec.

Executive Investment Banking & Capital Markets Leader specializing in TMT and Digital Health

Brooklyn, NY15y exp

“Private-capital-focused investment banker (former sports/health-tech banker) building a two-sided wellness coaching marketplace plus SaaS platform to help coaches run their businesses and consumers discover/vet/book non-regulated wellness modalities. Has an MVP, landing page, and waitlist, and is running a data-driven traction plan (ads, surveys, alpha testing, Discord/Reddit) before pursuing fundraising channels.”

“18-year Google veteran who managed and grew top customer investments, including Rocket Mortgage’s Google Search program—scaling spend from ~$60M/year to $170M/year. Led adoption of ROAS bidding and broad match through rigorous experimentation and forecasting, driving an additional $14.5M spend in 1H 2024 despite a challenging mortgage market.”

“Former Bain strategy consultant with ~3 years experience and an MBA, with examples spanning turnaround work, consumer goods market assessment, and strategic planning. Demonstrates strong executive alignment habits (disciplined updates, no-surprises communication) and operational leadership, including training teammates on Tableau via templates to scale productivity.”

“C-level operator and advisor who has led operational transformations at growing companies from ~$100M revenue to multi-billion scale. Focuses on working backwards from a north star to build KPI/decision-owner mechanisms, P&L-linked accountability, and agile org structures—citing outcomes like +500 bps market share gains, millions saved in people costs, and EBITDA acceleration for a PE exit.”

Jon Cross

Screened

Executive Operations & Product Leader specializing in Ads, customer experience, and go-to-market

Saratoga, CA21y exp

“COO of Greenopia (pre-seed, pre-revenue) who has built the company’s operational foundation over the past 18 months—supporting fundraising, SEC/crowdfunding setup, and coordinating app and self-serve business onboarding/assessment systems. Brings a metrics-driven operating approach (OKRs, balancing metrics/unit economics) and has advised other startups (e.g., sports betting) to refocus effort on the highest-value customer segments.”

“Clean energy founder (Ishan "Summer") who built an energy storage/battery materials venture in 2022 focused on data centers and factories, raising $10M split between venture capital and government funding. Demonstrates end-to-end venture execution: multi-year market observation, team formation, customer/market validation, research collaboration, prototyping, and channel-partner-led go-to-market.”

“Chief AI Strategy at startup Zenera with 30 years in technology strategy/design, experienced in building business plans across startups and large enterprises (projects, new products, and M&A). Deeply familiar with enterprise AI go-to-market challenges (slow procurement/pilot cycles) and preparing for VC expectations (e.g., targeting a16z) by emphasizing unique tech and paying customers.”

Angel Kelchev

Screened

Executive VC & Corporate Development leader specializing in M&A, partnerships, and growth investing

Tampa, FL17y exp

“Entrepreneur and investor applying for a venture studio CEO role; previously founded Centruida (custom software services in blockchain and computer vision), scaled to ~65–70 people, raised early capital, and exited to Logicr within ~2 years. Also co-founded Ayan Capital (venture fund) raising primarily from family offices/individuals, and runs a consulting business plus a nonprofit school.”

“Startup and corporate venture builder with board/advisor/consulting experience across media-tech and automotive ventures, including helping launch NASCAR’s production and content creation arm as a standalone subsidiary. Has worked with 360° camera/content companies and AI-driven robotic camera/workflow products, and also built an entrepreneurship major track for a business school; seeks CEO role within a venture studio while taking a disciplined approach to personal financial risk.”