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Chinmay Rajvanshi
Senior Analytics and Business Intelligence professional specializing in e-commerce and digital analytics
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About
Analytics professional with hands-on experience unifying marketing-platform data through Fivetran and Snowflake, building reporting views, and catching source-to-report issues like timezone-driven spend discrepancies. They also owned subscription LTV/cohort analysis and engagement tracking initiatives, partnering with e-commerce, product, and senior leadership to turn behavioral and demographic data into dashboards, lead-qualification metrics, and lifecycle marketing insights.
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Key Strengths
- Built SQL views from multi-platform marketing data in Snowflake
- Identified and resolved spend discrepancies caused by timezone issues in ETL
- Performs recurring source-to-report QA validation
- Created LTV metric for subscription customers using demographic cohorts
- Applied cohorting and segmentation by age, household income, and location
- Supported lifecycle email A/B testing for customers nearing churn
- Presented analytics findings to VPs and directors across product and e-commerce teams
- Designed engagement metrics using scroll and click behavior to qualify leads
- Combined frontend tracking with backend QA to validate engagement data
- Operationalized dashboards for stakeholder consumption
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