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David Zeibert
Junior Development Analytics Analyst specializing in QSR growth and automation
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About
Data-driven economy/incentives designer with experience across QSR brands (Popeyes and Burger King), spanning franchise development incentive systems and in-app game economies. Built live scorecards (Snowflake/SQL/Tableau) and regression-based sales forecasting models on thousands of restaurant records, and used app telemetry to tune progression loops and improve retention while aligning ops and business KPIs.
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Key Strengths
- Owned and implemented a franchise developer incentive economy/scorecard end-to-end
- Built live, continuously updated KPI scorecard using Snowflake + SQL + Tableau
- Balanced quantitative metrics with qualitative input via an 'engagement multiplier' mechanism
- Built and validated a sales projection model using regression on a large dataset (~7,000 restaurants; last 15 years subset; 90/10 split)
- Used telemetry to identify progression friction and improved retention by removing/adjusting unengaging puzzles
- Influenced franchisee development strategy by demonstrating ROI of higher-visibility/premium sites
- Aligned cross-functional stakeholders by reframing ops cost concerns around same-store sales impact
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