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Edward Yeh
Director-level Data Engineering & MDM leader specializing in enterprise data platforms
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About
Former Xendit (YC-backed fintech) operator applying outcome-driven, scalable product-building experience to a new startup: a real-time, personalized real estate investment intelligence platform. Has begun prototyping, completed ROI analysis, and validated the space with US market research plus broker interviews in Chicago and Los Angeles, aiming to differentiate from Zillow/Redfin with goal-based ranked investment recommendations.
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Key Strengths
- Developing a real estate investment intelligence platform prototype with ROI analysis completed
- Conducted US residential real estate market analysis and interviewed brokers in Chicago and Los Angeles
- Experience scaling a technology platform at a YC-backed fintech (Xendit) in a regulated environment
- Strong product execution approach: rapid idea-to-execution, outcome measurement, and product-market-fit focus
- Structured risk management via lean experimentation and early assumption validation
- Built core data model and PL/SQL stored procedures powering a fantasy sports product used by millions
- Deep hands-on backend/data engineering across Oracle, PL/SQL, Java, and Python
- Aligns technology roadmaps to business metrics using OKRs and phased delivery
- Scaled distributed engineering org from 8 to ~40 engineers in 1 year across SEA and the US
- Established product/outcome-aligned team structure and lightweight delivery process with checks and balances
- Mentored engineering managers and built high-trust, ownership-driven culture across locations
- Led enterprise data platform standardization to Snowflake to improve scalability, security/governance, and analytics turnaround
- Improved data source onboarding via Snowflake native Data Sharing and Data Cleanroom capabilities
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