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Edward Yeh

Director-level Data Engineering & MDM leader specializing in enterprise data platforms

Hunt Valley, MDSenior Director, Master Data Management20 years experienceDirectorMedia & EntertainmentData ManagementFinTech
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About

Former Xendit (YC-backed fintech) operator applying outcome-driven, scalable product-building experience to a new startup: a real-time, personalized real estate investment intelligence platform. Has begun prototyping, completed ROI analysis, and validated the space with US market research plus broker interviews in Chicago and Los Angeles, aiming to differentiate from Zillow/Redfin with goal-based ranked investment recommendations.

Experience

Senior Director, Master Data ManagementSinclair Broadcasting
Group Chief Technology OfficerXendit
Chief Technology Officereyos
Specialist Director, Deals Advisory and AnalyticsKPMG LLC
Chief Technology OfficerTarget Data Inc
Principal Big Data ConsultantSelf-employeed
Director, Data EngineeringNetworked Insights
Senior Data ArchitectRiot Games
Database LeadWestern Asset Mgmt
Principal Database ArchitectSt. Jude Medical
Sr. Director of Data ServicesMyLife.com
Data Services ManagerFox Interactive Media
Group CTOXendit
Chief Technology Officereyos Ltd Pte
Strategy DirectorKPMG US
Chief Technology OfficerTarget Data
Principal ConsultantVarious

Education

University of California, Santa Barbarabachelor, Business Economics

Key Strengths

  • Developing a real estate investment intelligence platform prototype with ROI analysis completed
  • Conducted US residential real estate market analysis and interviewed brokers in Chicago and Los Angeles
  • Experience scaling a technology platform at a YC-backed fintech (Xendit) in a regulated environment
  • Strong product execution approach: rapid idea-to-execution, outcome measurement, and product-market-fit focus
  • Structured risk management via lean experimentation and early assumption validation
  • Built core data model and PL/SQL stored procedures powering a fantasy sports product used by millions
  • Deep hands-on backend/data engineering across Oracle, PL/SQL, Java, and Python
  • Aligns technology roadmaps to business metrics using OKRs and phased delivery
  • Scaled distributed engineering org from 8 to ~40 engineers in 1 year across SEA and the US
  • Established product/outcome-aligned team structure and lightweight delivery process with checks and balances
  • Mentored engineering managers and built high-trust, ownership-driven culture across locations
  • Led enterprise data platform standardization to Snowflake to improve scalability, security/governance, and analytics turnaround
  • Improved data source onboarding via Snowflake native Data Sharing and Data Cleanroom capabilities

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Languages

English

Skills

Data architectureCross-functional leadershipData analyticsData governanceData platform strategyTeam mentoringMaster Data Management (MDM)Enterprise data platformsEnterprise analyticsData qualityData reliabilityETLData flow processesSQLNoSQL