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Gabe Servi
Senior Performance Marketing Leader specializing in profit-first e-commerce scaling
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Paid media performance marketer focused on DTC growth, owning high-spend Meta/Google accounts and executing a rigorous creative-led testing and scaling framework. Diagnosed a major efficiency decline (MER ~45%) and reversed it by fixing creative/copy and funnel-message mismatch, ultimately driving 259% sales growth in 2 months while bringing MER below 20%.
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Key Strengths
- Turned around paid media efficiency: reduced MER from ~45% to sub-20% while increasing sales
- Drove 259% sales growth in ~2 months on a DTC account through creative/copy and funnel alignment
- Highly structured creative testing and scaling system (20+ creatives, 3-day decision windows, budget reallocation)
- Platform-specific full-funnel strategy across Meta/TikTok (demand gen) and Google (demand capture)
- Strong operational rigor: daily performance reviews, weekly negative keyword harvesting, disciplined bid strategy segmentation (Lowest Cost vs Cost Cap)
- Client-safe communication of performance tradeoffs with clear recommendations and minimal jargon
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