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James Ferro
Senior Operations & Systems Coordinator specializing in CRM optimization and sales operations
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About
B2B manufacturing CRM specialist who used Zoho CRM as an operational backbone rather than a pure marketing tool, supporting quoting, work orders, reporting, and sales follow-up. Notably repurposed and automated Zoho modules with custom Deluge scripting to streamline manufacturing workflows and used CRM data to inform product-line decisions.
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Key Strengths
- CRM/database administration in a B2B manufacturing environment
- Workflow automation using custom Zoho Deluge scripts
- Process improvement that reduced work order creation to one click
- Strong reporting and operational data analysis
- Customer and product segmentation for business decision-making
- Data hygiene and CRM data quality oversight
- Cross-functional support for sales administration and marketing requests
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