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Johnathan Martin
Senior Marketing & Data Analytics Professional specializing in customer retention and performance marketing
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CRM/lifecycle marketer with healthcare/practice-operations domain fluency who built highly targeted campaigns for a premium insurance-claims product, using customer data signals to find best-fit accounts and generating roughly $800K in incremental revenue. Experienced as a central hub coordinating sales, product, legal, design, pricing/billing, and leadership to deliver consistent messaging without overwhelming customers.
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Key Strengths
- Drove ~ $800K in increased revenue from a targeted CRM campaign
- Data-driven account identification using operational signals (unbilled revenue, claim volume, staffing) to improve SQLs and sales cycle
- Deep segmentation and messaging by clinical role (doctors vs nurses vs billing/admin) tied to distinct pain points
- Systematic experimentation mindset (A–Z testing across subject lines, CTAs, offers, send time)
- Improved email performance via recipient time zone sending and niche-based time-of-day optimization
- Strong cross-functional coordination across sales, product, legal, design, pricing/billing, and leadership while preventing customer over-communication
- Maintains consistent brand voice by centralizing copy development from departmental inputs
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