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Jose Moreno

Senior Growth Marketer specializing in paid acquisition and performance creative testing

Universal Music GroupSeton Hall UniversitySanta Monica, CA6 Years ExperienceSenior LevelWorks Remote

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About

Growth creative lead with hands-on experience running end-to-end paid creative tests for major music/entertainment campaigns at UMG, including a vinyl sale push that cut CPA by 20%+ in a tight promo window. Known for a modular ad-building approach (hooks/value prop/proof/CTA) and platform-native optimization across Meta, TikTok, and YouTube, plus strong label/creative-team alignment and QA discipline (including tracking).

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Key Strengths

  • Owned end-to-end growth creative test for UMG vinyl promo; lowered CPA by >20% and improved ROAS in higher-intent segments
  • Strong platform-specific creative optimization across Meta, TikTok, and YouTube (hooks, pacing, narrative, thumbnails/overlays)
  • Modular, rapid-iteration ad system enabling fast testing without sacrificing quality
  • Clear, actionable translation of performance signals into specific creative edits (value prop timing, framing, overlays, transitions)
  • Effective cross-functional collaboration and stakeholder alignment with labels and creative teams; manages brand integrity vs performance tradeoffs
  • Operational rigor via QA and tracking hygiene to protect measurement/reporting

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Experience

Media Planning Coordinator (Contract)UMG/UME (Universal Music Group) · May 2025 – Sep 2025contract
Sr. Global Media PartnerMattel · Aug 2024 – May 2025
Digital Content StrategistCrystal Art Gallery · Jun 2023 – Aug 2024
Digital Growth StrategistIdomeneo Enterprises Inc. · Jun 2022 – Nov 2022
Digital Analyst/Media BuyerLos Angeles Rams · Jul 2018 – Feb 2022

Education

Seton Hall Universitybachelor, Sport Management
College of the Canyonsassociate, Marketing
Cal State Northridgebachelor, Marketing

Skills

Campaign managementBudget managementA/B testingSEOEmail marketingDashboardingGoogle AdsMeta AdsFigmaCanvaHTMLCSSGenerative AIAcquisition marketingActivation marketing

Languages

EnglishSpanish

Browse Similar

MarketingMarketing in Los Angeles MetroCampaign ManagementBudget ManagementA/B TestingSEO

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Connect with Jose

Jose already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Jose MorenoSenior Growth Marketer specializing in paid acquisition and performance creative testing