Senior Growth Marketer specializing in paid acquisition and performance creative testing
Santa Monica, CAMedia Planning Coordinator (Contract)6 years experienceSeniorMedia & EntertainmentMusicE-commerce
ScreenedIdentity Verified
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About
Growth creative lead with hands-on experience running end-to-end paid creative tests for major music/entertainment campaigns at UMG, including a vinyl sale push that cut CPA by 20%+ in a tight promo window. Known for a modular ad-building approach (hooks/value prop/proof/CTA) and platform-native optimization across Meta, TikTok, and YouTube, plus strong label/creative-team alignment and QA discipline (including tracking).
Experience
Media Planning Coordinator (Contract)UMG/UME (Universal Music Group)
Sr. Global Media PartnerMattel
Digital Content StrategistCrystal Art Gallery
Digital Growth StrategistIdomeneo Enterprises Inc.
Digital Analyst/Media BuyerLos Angeles Rams
Education
Seton Hall Universitybachelor, Sport Management
College of the Canyonsassociate, Marketing
Cal State University Northridgebachelor, Marketing
Key Strengths
Owned end-to-end growth creative test for UMG vinyl promo; lowered CPA by >20% and improved ROAS in higher-intent segments
Strong platform-specific creative optimization across Meta, TikTok, and YouTube (hooks, pacing, narrative, thumbnails/overlays)
Modular, rapid-iteration ad system enabling fast testing without sacrificing quality
Clear, actionable translation of performance signals into specific creative edits (value prop timing, framing, overlays, transitions)
Effective cross-functional collaboration and stakeholder alignment with labels and creative teams; manages brand integrity vs performance tradeoffs
Operational rigor via QA and tracking hygiene to protect measurement/reporting
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