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Khyati Shetty
Mid-level Performance Marketing Manager specializing in digital acquisition and analytics
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About
Performance marketer from Fitbit who owned the highest-funded paid media efforts, managing multi-million-dollar monthly budgets across Meta, Google Search, and Performance Max with a disciplined experimentation framework. Demonstrated impact includes a 25% conversion-rate lift and 10% retention improvement, plus strong marginal-CAC-based budget reallocation and creative-fatigue recovery to protect blended efficiency at scale. Seeking a full-time role with clear ownership of growth levers and fast, data-driven execution.
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Key Strengths
- Owned and optimized high-spend paid media at Fitbit ($50K+/mo; managed multi-million monthly budgets)
- Drove measurable performance gains (25% lift in conversion rate; 10% improvement in retention)
- Rigorous, hypothesis-driven testing with 2–4 week timelines and sufficient-volume requirements to avoid false positives
- Strong full-funnel platform strategy across Meta/TikTok (prospecting) and Google Search/retargeting (intent capture)
- Data-driven budget reallocation using marginal CAC thresholds (reduced Meta prospecting 20% and shifted to high-intent Google; improved blended CAC while holding conversions steady)
- Effective creative fatigue diagnosis and recovery (segmented by frequency/audience/placement; refreshed hooks/messaging; stabilized CAC)
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