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Matt Shade
Director-level AI engineering leader specializing in media platforms and newsroom workflows
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About
Product-minded frontend/UX leader with notable experience at CNBC, where they owned premium subscription and engagement flows from problem definition through production and post-launch iteration. They stand out for combining high-polish React implementation, Figma-driven systems thinking, and AI-assisted prototyping to quickly ship and refine conversion-focused experiences.
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Key Strengths
- End-to-end ownership of subscription and engagement flows
- Bridges product, design, and engineering through coded prototypes
- Data-driven UX iteration using drop-off and conversion behavior
- Strong frontend implementation for data-rich applications
- Performance-minded architecture using GraphQL middleware over multiple REST APIs
- Builds reusable UI patterns and design-token-based systems
- Mobile-first responsive design for predominantly mobile audiences
- Rapid prototyping with AI-assisted development tools
- Proactively identifies product opportunities and defines user-state models
- Fast shipping from concept to production in short cycles
Reference Highlights
- creative
- great solutions person
- user-focused
- editor-focused
- elegant builder
- lightweight implementation style
- delightful product sense
- productive team leader
- good delivery velocity
- ships code iteratively
- strong craft and attention to detail
- fun and interactive product design
- strong design taste
- requires minimal design handoff
- turns utility tools into engaging experiences
- calm
- quiet
- thoughtful
- empathetic
- low ego
- handles problems without getting flustered
- strong partner to design teams
- effective cross-functional collaborator
- proactive
- continuously improving products
- self-directed
- improved customer engagement
- saved editors time
- increased editor productivity
- improved editor happiness
- strong technical chops
- strong leadership
- owned a major migration project
- led architecture planning
- championed complex platform changes
- reliable delivery across teams
- strong timeline management
- close partnership with PMO
- customer focused
- strong UX instincts
- excellent taste in web experience
- improved design system
- built multi-brand reusable component system
- increased speed to launch future features
- excellent team player
- low-ego collaborator
- easy to work with
- positive demeanor
- thoughtful communicator
- incredible coaching
- curious
- rarely passive
- identifies key stakeholders effectively
- leans in to take on more
- drives ambiguous initiatives to success
- reliable
- helpful
- go-to person
- strong ownership
- trusted by stakeholders
- strong design sense
- rare ability to connect design and engineering
- massive software-building experience
- effective at driving conversations
- improves process efficiency
- delivers end-to-end projects quickly
- pleasant to work with
- calm demeanor
- strong cross-functional collaborator
- trusted by engineering leadership
- proactive when given a problem
- self-directed follow-through
- removes impediments independently
Matt's references speak for themselves. Let us connect you.
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