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Mohammad Husain
Mid-level Performance Marketing & User Research Specialist in E-commerce growth
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About
Growth and creator/affiliate partnerships operator with Temu experience scaling gamified in-app referral/retention loops (Fishland, Lucky Flip). Built relationships with top, sometimes “black-hat,” affiliates via Discord/Reddit, extracted and systematized winning tactics through A/B/multivariate testing, then scaled them through paid channels. Also brings a personal creator network from a student-founded business plus Instagram/TikTok pages totaling 1M+ followers to ramp campaigns quickly and drive strong ROAS.
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Key Strengths
- Sourced and activated top affiliates/creator “whales” to grow Temu in-app games (Fishland, Lucky Flip)
- Built trust with hard-to-reach affiliates via informal channels (Discord/Reddit) to unlock proprietary tactics
- Systematized creator/affiliate tactics through A/B and multivariate testing, then scaled via paid channels
- Data-driven performance marketing with clear KPI ownership (CPA, ROAS; acceptable 1:4 and achieved ~1:7 on viral pushes)
- Led back-to-school GTM for first-time buyers using Meta/TikTok plus email/SMS to improve conversion
- Diagnosed funnel mismatch (ad-to-item page) and reduced bounce by tightening creative/audience alignment and improving landing pages
- Designed and optimized in-app growth experiments using cohort drop-off analysis to improve participation/retention
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