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Monazzah Sadaf
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About
Paid media specialist with 8 years of hands-on B2C and B2B experience across multiple industries, including ecommerce, healthcare, finance, automotive, fashion, and home improvement. Has managed substantial budgets across Google, Meta, and Bing, and highlighted a jewelry ecommerce account that achieved 6x ROAS while owning both strategy and execution.
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Key Strengths
- 8 years of paid media experience across B2C and B2B
- cross-industry paid media experience in healthcare, finance, automobiles, fashion, and home improvement
- managed large multi-platform budgets exceeding $500k on Google Ads, $400k on Meta, and $100k on Bing
- achieved ROAS of 6 for an ecommerce jewelry brand
- hands-on ownership of strategy and execution including campaign setup, budgeting, bidding, reporting, and analysis
- identified and fixed landing page CTA issue that restored conversions and lowered CPA
- structured funnel-based budget allocation with dedicated testing budget
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