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prashank dubey
Senior Growth & Performance Marketing Manager specializing in digital advertising
SR. MANAGER GROWTH & MARKETING9 years experienceDirectorDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Paid media specialist running multi-platform acquisition for e-commerce, allocating budgets across Meta/Google/TikTok/Snapchat and optimizing toward conversions and ROAS. Emphasizes structured creative experimentation (video engagement + LPCR) and audience segmentation/exclusions to reduce overlap, with a seasonality recovery example in jewelry (post–Mother’s Day retargeting with offers to restore ROI).
Experience
SR. MANAGER GROWTH & MARKETINGBright Champs
DIGITAL ADVERTISING MANAGERInnovana Thinklabs Pvt. Ltd.
SR. EXECUTIVE SOCIAL GROWTHAngara Jewelry
DIGITAL MARKETING PROFESSIONALKGK Group of Diamonds
DIGITAL ADVERTISING MANAGERJPLOFT
DIGITAL MARKETING PROFESSIONALDrive Digtial
DIVISION OPERATIONS INCHARGEHPL
Education
Modi Institute of Technology, Kotabachelor, Computer Science (2018)
Key Strengths
- Multi-platform paid media management across Meta, Google, TikTok, and Snapchat
- Creative testing framework using video engagement signals (3-second views, 50% plays) and CTR/CPC
- Uses LPCR as a key experimentation metric to qualify creatives and traffic
- Audience segmentation and overlap control via exclusions (site visitors/engagers) to improve funnel efficiency
- Full-funnel approach combining TOF prospecting with MOF/BOF retargeting and lookalikes
- Seasonality-driven optimization example (Mother’s Day jewelry demand) using offer-based retargeting to recover ROI
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