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prashank dubey
Senior Growth & Performance Marketing Manager specializing in digital advertising
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Paid media specialist running multi-platform acquisition for e-commerce, allocating budgets across Meta/Google/TikTok/Snapchat and optimizing toward conversions and ROAS. Emphasizes structured creative experimentation (video engagement + LPCR) and audience segmentation/exclusions to reduce overlap, with a seasonality recovery example in jewelry (post–Mother’s Day retargeting with offers to restore ROI).
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Key Strengths
- Multi-platform paid media management across Meta, Google, TikTok, and Snapchat
- Creative testing framework using video engagement signals (3-second views, 50% plays) and CTR/CPC
- Uses LPCR as a key experimentation metric to qualify creatives and traffic
- Audience segmentation and overlap control via exclusions (site visitors/engagers) to improve funnel efficiency
- Full-funnel approach combining TOF prospecting with MOF/BOF retargeting and lookalikes
- Seasonality-driven optimization example (Mother’s Day jewelry demand) using offer-based retargeting to recover ROI
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