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Richard Cerow

Director of Marketing Technologies specializing in scalable web platforms for gaming

El Segundo, CADirector, Americas Marketing Technologies19 years experienceDirectorVideo GamesMedia & EntertainmentMarketing & Advertising
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About

Player-coach engineering leader focused on consumer-grade video/multimodal products and high-reliability identity/auth experiences. Led design and implementation of multi-step mobile login/MFA flows with telemetry-driven funnel improvements, shipped Node services and security fixes, and owned auth incidents end-to-end using RUM and step-level instrumentation. Introduced feature-flagged delivery and targeted review/testing practices to speed iteration ~20–30% while keeping login stability high.

Experience

Director, Americas Marketing TechnologiesKrafton, Inc.
Senior Software EngineerIMVU, Inc.
Senior Web Producer / Lead Front-End DeveloperSquare Enix
Director, Web DevelopmentMusic Mastermind
Interactive Marketing ManagerTHQ, Inc.
Web Producer / DeveloperTelltale Games
Web Producer / DeveloperSEGA of America
Associate Web ProducerVivendi Games

Education

University of Notre Dame du Lacbachelor, English (2003)

Key Strengths

  • Designed and shipped reliable multi-step mobile auth (login/MFA/verification) with recoverable state and step-level telemetry
  • Security hardening in production (XSS and redirect risk fixes)
  • Owned production auth incident end-to-end (detected via drop-offs/RUM, RCA to middleware/session hydration, shipped mitigation + full fix + regression tests)
  • Balances player-coach leadership with hands-on delivery (50/50), owning architecture and high-risk first implementations
  • Improved delivery speed with lightweight process (feature-flagged PRs, targeted reviews/tests, reduced gating), increasing iteration ~20–30% while maintaining stability
  • Developed engineers through structured 1:1s, PR/pairing-based coaching, and performance plans; outcomes included faster PR turnaround and fewer regressions

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Languages

English

Skills

Agile MethodologyAnalytics PlatformsAPI DevelopmentArgo CDAsset ManagementAudio/Video Chat IntegrationAWSAWS EC2AWS EKSAWS S3Backlog GroomingCI/CDCircleCICloud InfrastructureCloudWatch