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Rodrigo Martinez
Executive CTO/CIO and Platform Architect specializing in cloud-native, multi-tenant systems
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About
Entrepreneur with 20+ years in the recruiting industry building a Salesforce-based CRM tailored to track candidate outreach from initial identification (positioned as a differentiated alternative to traditional ATS workflows). Previously launched a small consulting company after spotting unmet technical needs among small medical practitioners, emphasizing branding and relationship-driven business development.
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Key Strengths
- 20+ years recruiting industry experience evaluating CRM/ATS solutions
- Identifies market gaps and builds solutions based on firsthand industry pain points
- Built a consulting company to address unmet technical needs for small medical practitioners
- Strong go-to-market fundamentals: branding, web presence, and marketing setup
- Leverages existing relationships to generate new business
- Resourceful execution under limited budgets using existing tools and alternative approaches
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