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Samikshya Satpathy - Graduate Student Instructor (GSI) in Ann Arbor, MI

Samikshya Satpathy

Mid-level UI/UX & Product Designer specializing in e-commerce and enterprise SaaS

University of MichiganUniversity of MichiganAnn Arbor, MI4 Years ExperienceMid Level

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About

Product/UX designer with large-scale consumer and omnichannel experience across Nykaa and Swiggy (100M+ users), combining deep research with high-polish UI and scalable design systems. Demonstrated measurable business impact across ops efficiency (1500 hrs/year saved), app quality (4.3→4.8 rating), and e-commerce conversion (48% uplift), and has owned a growth pod while collaborating closely with UA/growth and engineering.

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Key Strengths

  • Redesigned omnichannel POS offer/discount dashboard; reduced offer-related issues by 25% and cut operational overhead by 1500 hrs/year
  • Led research-driven subscription onboarding and feature discovery redesign; improved Google Play rating from 4.3 to 4.8 and increased subscriptions
  • Ratings & reviews flow redesign with usability testing and A/B tests; added AI recommendations and drove 48% uplift in conversion rate
  • Builds scalable Figma design systems (tokens, variants, documentation) enabling bulk edits and consistent high-volume output
  • Strong cross-functional execution with engineering, product, and UA/growth teams; rapid iteration via async workflows

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Experience

Graduate Student Instructor (GSI)University of Michigan School of Information · Aug 2025 – Dec 2025part-time
UX AnalystCHRT, Michigan Medicine · Jun 2025 – Aug 2025contract
UX DesignerUniversity of Michigan Center of Innovation · Aug 2024 – Aug 2025
Product DesignerNykaa · Jul 2022 – Jul 2024
Product Design InternTimes Internet · Jun 2021 – May 2022internship

Education

University of Michiganmaster, Information (2026)
National Institute of Fashion Technology, Delhibachelor, Design (2022)

Awards

  • Finalist - Green Hackathon (2021)
  • All India Rank 66 - NIFT Entrance Examination (2018)

Languages

English

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Samikshya SatpathyMid-level UI/UX & Product Designer specializing in e-commerce and enterprise SaaS