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Sarthak Kumar
Junior Business & Data Analyst specializing in reporting automation and KPI dashboards
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About
Analytics professional with hands-on experience turning messy CRM and campaign data into standardized reporting datasets using SQL and Python. At EcoSolutions/EcoServices, they built reusable KPI pipelines, dashboards, and metric definitions that reduced manual reporting and improved time to conversion by roughly 55% through better segmentation and campaign optimization.
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Key Strengths
- Built SQL pipelines to clean and unify messy CRM and analytics campaign data
- Strong data quality validation using row counts, duplicate checks, source reconciliation, and stakeholder verification
- Automated reproducible analytics workflows in Python with modular extraction, cleaning, transformation, and KPI logic
- Owned end-to-end analytics projects from metric definition through dashboard delivery and post-rollout impact measurement
- Designed standardized conversion metrics with edge-case handling for duplicates, attribution windows, and missing timestamps
- Used segmentation to identify high-performing campaign groups and conversion drop-off patterns
- Improved time to conversion by about 55%
- Reduced manual reporting effort and created a single source of truth for KPI reporting
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