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Shruti Kunwar
Mid-level Marketing Analytics professional specializing in digital growth and customer insights
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About
Growth-oriented marketer with hands-on experience at BASF building B2B demand generation and lead handoff systems in the crop protection sector. Stands out for connecting digital channels, dealer networks, field sales, and customer support into measurable conversion workflows, and for navigating ambiguous initiatives like a farmer loyalty program with practical experimentation and on-ground enablement.
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Key Strengths
- End-to-end B2B growth campaign ownership
- Strong cross-functional alignment with sales and customer support
- Builds repeatable lead qualification and handoff systems
- Data-driven experimentation and A/B testing mindset
- Segmented messaging and audience-specific communication
- Translates field and sales feedback into clearer marketing content
- Funnel optimization from awareness through conversion support
- Experience operating in ambiguous, no-playbook environments
- Dealer and field-team enablement in agri-inputs/crop protection
- Practical multichannel execution across WhatsApp, paid social, web, and field events
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