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Sri Yogesh Dorbala
Engineering Manager / Tech Lead specializing in large-scale distributed systems
Seattle, WATech Lead8 years experienceDirectorTechnologyE-commerceTransportation & Logistics
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About
Software engineer focused on personalization and data/ML infrastructure who built a GenAI/LLM-driven carousel ranking system end-to-end, delivering a reported 6–7% order-rate lift. Also designed large-scale personalization ETL (15PB for ~100M users) and created a custom Airflow operator to integrate with Databricks under enterprise version constraints, with hands-on on-call and data-quality reliability improvements.
Experience
Tech LeadDoorDash
Senior Software EngineerSalesforce
Software Engineer IIMicrosoft
Education
Purdue Universitymaster, Computer Science
Indian Institute of Technology (IIT), Indorebachelor, Computer Science
Key Strengths
- Built and shipped end-to-end LLM personalization/ranking feature (aggregation, scoring, validation, serialization)
- Delivered measurable business impact: 6–7% order rate improvement after launch
- Performance/latency optimization mindset for LLM systems (caching, preference clustering to reduce calls)
- Designed large-scale personalization data pipelines (15PB for ~100M users) with layered architecture
- Solved complex Airflow–Databricks integration by building a custom operator from scratch
- Production reliability debugging and prevention via data-quality metrics/alerts
- Strong cross-team alignment and decision-making via RFCs; chose robust approach over quick hack for pricing/fee modeling
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