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AS
Abhishek Shivashankar
Mid-level Programmatic Advertising Specialist (TTD/DV360) in performance media
Bengaluru, IndiaMedia Performance Associate Manager5 years experienceMid-LevelAdvertising & MarketingDigital MarketingAdTech
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About
Paid media performance marketer with hands-on ownership of high-spend ($100K+/month) display and online video campaigns in The Trade Desk, optimizing to CPA and VCR. Drove measurable improvements (20% CPA reduction, 15% VCR lift) using audience refinement, inventory curation, and creative optimization, and applies incrementality/marginal ROAS thinking to allocate spend across Google, Meta, and TikTok.
Experience
Media Performance Associate ManagerPublicis Global Delivery (Publicis Groupe)
Ad Operations executiveMiQ Digital
Ad Operations executiveStreamlyn Media
Education
Sacred Heart University, Jack Welch College of Business & Technologymaster, Digital Marketing (2026)
Visvesvaraya Technological Universitybachelor, Electrical and Electronics (2020)
Key Strengths
- Managed 20+ campaigns per month with $100K+/month spend
- Reduced CPA by 20% through data-driven optimization
- Increased VCR by 15% via audience/inventory/creative optimization
- Diagnosed performance stagnation by identifying audience overlap and adjusting frequency caps
- Uses incrementality (baseline vs incremental revenue) and marginal ROAS to guide budget allocation
- Applies structured testing with minimum spend and sample-size thresholds to avoid false positives
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