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Alexandra Xuan
Mid-level Customer Success Manager specializing in influencer marketing and social commerce
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About
Beauty category/program manager with experience running end-to-end brand campaigns across subscription/assortment and eCommerce, including line planning, inventory pacing, and demand generation. Has negotiated directly with a global beauty conglomerate using pricing tests and scale-based proposals, sustaining the partnership through regular reporting/insights and helping drive onboarding of additional brands.
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Key Strengths
- End-to-end ownership of beauty programs from brand alignment through launch and in-season management
- Inventory and sell-through management to hit planned sell-out timelines
- Demand-driving interventions for slow-moving SKUs via coordinated email/social/SMS pushes and refreshed digital assets
- Direct contract negotiation with tier-1 global beauty conglomerate; used pricing tests and scale-based proposals to expand partnership
- Relationship management through recurring communication and insight-driven reporting calls
- Data-informed assortment decisions using comparable SKU/category performance to shift investment away from low-performing segments
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