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Armenak Bdoian
Senior Product Leader specializing in AI-enabled marketplaces and e-commerce
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About
Product leader with experience spanning Amazon Prime and List.am, where they built a product org from scratch and drove a marketplace transformation for 3M users. Particularly strong in zero-to-one and rebuild work across search, ads, AI moderation, and complex cross-functional alignment, with measurable impact on engagement, revenue, and operational efficiency.
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Key Strengths
- Built product function from scratch at List.am
- Led marketplace transformation strategy for a 3M-user platform
- Shipped search improvements for slang, translits, and multi-word queries
- Drove engagement and selection growth by multiples
- Launched first pay-per-impression banner ads offering in Armenia
- Grew revenue by multiples and advanced shift to performance-based ads
- Led end-to-end delivery with 10+ engineers plus design
- Strong product-technical partnership on system design and CX requirements
- Shipped AI moderation 0→1
- Reduced human moderation hours by 10%+
- Reduced scam content by 5%+
- Designed human-audit and feedback-loop approach for low-accuracy AI systems
- Exercised strong UX judgment on Amazon Prime Household Sharing
- Aligned VP-level stakeholders across complex multi-benefit product decisions
- Built and mentored PM and design team with autonomous ownership model
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