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Bingqing Guan

Senior Marketing Analytics & Digital Strategy Professional specializing in data-driven performance optimization

ChanelUniversity of DelawareDelaware, USA10 Years ExperienceSenior Level

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Experience

Research AssistantUniversity of Delaware · Feb 2026 – Present
Senior Brand Communications SpecialistChanel · Feb 2020 – Aug 2024
Digital Strategy LeadVML · Aug 2018 – Jan 2020
Senior Marketing ResearcherPublicis · Jul 2017 – Aug 2018
Marketing AnalystAlibaba · Jun 2015 – Jul 2017

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Education

University of Delawaremaster, Business Analytics and Information Management (2026)
Nanjing Universitybachelor, English (2014)

Skills

PythonSQLRTableauPower BIMicrosoft ExcelGoogle AnalyticsBusiness IntelligenceData AnalysisData VisualizationDigital MarketingE-commerceA/B TestingMarket ResearchPredictive Modeling

Languages

EnglishMandarinJapaneseFrench

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Typically responds within 24 hours

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Bingqing GuanSenior Marketing Analytics & Digital Strategy Professional specializing in data-driven performance optimization
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