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Brian Mar
Senior Data Engineer specializing in data infrastructure and marketing/CRM analytics
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About
Salesforce-focused implementation/solutions engineer from Full Circle Insights who owned end-to-end campaign attribution and reporting deployments for multiple customers at once (3–5 concurrently), including sandbox testing, KPI monitoring, and rollback-safe migrations from legacy reporting. Also builds personal multi-agent workflows and uses Claude Code to rapidly scaffold data/analytics scripts like an advertising optimization parser over CSV/XLSX inputs.
Experience
Education
Key Strengths
- Owned end-to-end Salesforce campaign attribution pipeline (data model, logic, reporting)
- Customer-facing reporting customization using declarative Salesforce features
- Hands-on remediation of retroactive lead scoring changes via exports and data cleansing (Excel/Python/pandas)
- Built KPI monitoring dashboards to detect pipeline/reporting errors
- Managed 3–5 customer implementations concurrently with detailed CRM logging for context switching
- Legacy reporting migration to new dashboard suite with sandbox-to-prod process and rollback planning
- Consultative stakeholder management with CTO-level owners focused on KPI-driven outcomes
- Pragmatic AI-assisted development with Claude Code; prevented overengineering while implementing decision thresholds (e.g., 11-click minimum)
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