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Brian Mar - Forward Deployed Engineer | Data Infrastructure and Data Modeling in San Mateo, CA

Brian Mar

Senior Data Engineer specializing in data infrastructure and marketing/CRM analytics

Full Circle InsightsUC DavisSan Mateo, CA8 Years ExperienceSenior LevelWorks On-Site

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About

Salesforce-focused implementation/solutions engineer from Full Circle Insights who owned end-to-end campaign attribution and reporting deployments for multiple customers at once (3–5 concurrently), including sandbox testing, KPI monitoring, and rollback-safe migrations from legacy reporting. Also builds personal multi-agent workflows and uses Claude Code to rapidly scaffold data/analytics scripts like an advertising optimization parser over CSV/XLSX inputs.

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Key Strengths

  • Owned end-to-end Salesforce campaign attribution pipeline (data model, logic, reporting)
  • Customer-facing reporting customization using declarative Salesforce features
  • Hands-on remediation of retroactive lead scoring changes via exports and data cleansing (Excel/Python/pandas)
  • Built KPI monitoring dashboards to detect pipeline/reporting errors
  • Managed 3–5 customer implementations concurrently with detailed CRM logging for context switching
  • Legacy reporting migration to new dashboard suite with sandbox-to-prod process and rollback planning
  • Consultative stakeholder management with CTO-level owners focused on KPI-driven outcomes
  • Pragmatic AI-assisted development with Claude Code; prevented overengineering while implementing decision thresholds (e.g., 11-click minimum)

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Experience

Solution Architect / Data ArchitectFull Circle Insights · Feb 2019 – May 2024
Senior Business AnalystFull Circle Insights · Dec 2017 – Feb 2019
Salesforce Data AnalystCBRE · Jan 2017 – Dec 2017
Data AnalystB&E Medical LLC · Dec 2015 – Jan 2017

Education

UC Davisbachelor, Mechanical Engineering (Minor: Computer Science)

Skills

Data EngineeringData ModelingETLdbtSnowflakeApache AirflowDatabricksAmazon RedshiftAWSAmazon S3AWS GlueAWS LambdaAmazon AthenaAmazon EC2Microsoft Azure

Languages

English

Certifications

Salesforce Certified Data Architect (14x Salesforce Certifications)Microsoft DP-900 Azure Data Fundamentals

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EngineeringEngineering in Bay AreaData EngineeringData ModelingELT (Extract, Load, Transform)ETL

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Connect with Brian

Brian already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Brian MarSenior Data Engineer specializing in data infrastructure and marketing/CRM analytics