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Carey Fox
Director-level CRM and lifecycle marketing leader specializing in multi-channel strategy
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About
CRM/lifecycle marketing strategist with hands-on ownership of campaign strategy, audience definition, QA oversight, and performance analysis across onboarding, re-engagement, nurture, retargeting, and winback programs. Particularly strong in experimentation design, offer testing, and using behavioral/purchase data to personalize messaging and improve sales outcomes, though not a direct Braze builder.
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Key Strengths
- Owned end-to-end strategy for high-volume onboarding CRM campaign
- Strong lifecycle marketing across onboarding, nurture, re-engagement, retargeting, and winback
- Structured QA and approval discipline across campaign workflows
- Audience segmentation and personalization using behavioral and purchase data
- Rigorous experimentation using A/B testing and statistical significance thresholds
- Applies test learnings selectively by lifecycle stage rather than overgeneralizing results
- Revenue-oriented optimization through message and offer testing
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