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Dominique Fluker
Senior Journalist & Content Marketer specializing in lifestyle, entertainment, and tech brands
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About
Growth-creative marketer who led GTM strategy and execution for three Instagram Reels product launches, owning editorial strategy, social distribution, and educational content aimed at creators and SMBs. Leans heavily on audience research (case studies/surveys) and cross-functional collaboration with product/design to build Reels-first storytelling and iterate quickly under tight launch timelines.
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Key Strengths
- Owned end-to-end GTM for three Instagram Reels product launches (Create & Engage, IG Reels Boost, Video Merge)
- Built Reels-first educational storytelling to address user education gaps and drive feature adoption
- Cross-functional execution with product and design to produce factual, click-driving creative assets
- Uses audience research (case studies and surveys) to inform creative strategy and messaging
- Provides clear creative constraints to creators and pacing/feel guidance to editors to improve final assets
- Structured iteration system with defined learning objectives per channel and phased GTM execution under tight timelines (3 weeks)
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