.png){kind=logo}
Eli Weaver
Senior Paid Social Buyer specializing in Meta-first performance marketing for DTC e-commerce
Connect with Eli
Eli already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Performance marketer focused on DTC ecommerce growth, owning execution, creative direction, and media buying across Meta and TikTok. Demonstrated strong experimentation and CRO chops (CTR 1.8%→7% in 2 weeks; up to 9% overall; +3% conversion lift) and hands-on analytics/tracking troubleshooting (GA4/Shopify reconciliation, Pixel debugging, server-side CAPI via GTM) to restore performance and data integrity.
Find your next great hire
Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.
Key Strengths
- Scaled DTC ecommerce ad spend from ~$150–$200/day to ~$130K/month (Meta primary, TikTok secondary)
- Drove CTR lift from 1.8% to 7% in 2 weeks via new messaging + landing page; later reached 9% CTR
- Improved conversion rate by ~3% through PDP split testing and optimization
- Built disciplined testing system (controlled experiments, pass/fail rules, testing vs scaling campaigns, 2x/week cadence)
- Strong customer-insight-driven creative development (reviews/comments/sales calls → concept matrix → creative bundles)
- Diagnosed attribution/tracking issues by reconciling Meta vs Shopify/GA4; fixed event firing and implemented server-side CAPI via GTM
- Client-safe communication of performance tradeoffs using structured decision narratives and clear next steps
Like what you see? We'll introduce you to Eli directly.
Experience
Education
Skills
Languages
Certifications
Browse Similar
Interested in Eli?
We'll personally introduce you - no strings attached.
Build your dream team with Reval
Our AI agents source, screen, and vet candidates for your open roles. Get qualified, high-intent candidates on your desk within 48 hours.
Discover more candidates like Eli
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent