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EW
Eli Weaver
Senior Paid Social Buyer specializing in Meta-first performance marketing for DTC e-commerce
Sherwood, ARFull-Stack Meta Ads Buyer7 years experienceSeniorMarketing & AdvertisingE-commerceRetail
ScreenedIdentity Verified
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About
Performance marketer focused on DTC ecommerce growth, owning execution, creative direction, and media buying across Meta and TikTok. Demonstrated strong experimentation and CRO chops (CTR 1.8%→7% in 2 weeks; up to 9% overall; +3% conversion lift) and hands-on analytics/tracking troubleshooting (GA4/Shopify reconciliation, Pixel debugging, server-side CAPI via GTM) to restore performance and data integrity.
Experience
Full-Stack Meta Ads BuyerFreelance
Education
Marcus High Schoolhigh_school (2000)
Key Strengths
- Scaled DTC ecommerce ad spend from ~$150–$200/day to ~$130K/month (Meta primary, TikTok secondary)
- Drove CTR lift from 1.8% to 7% in 2 weeks via new messaging + landing page; later reached 9% CTR
- Improved conversion rate by ~3% through PDP split testing and optimization
- Built disciplined testing system (controlled experiments, pass/fail rules, testing vs scaling campaigns, 2x/week cadence)
- Strong customer-insight-driven creative development (reviews/comments/sales calls → concept matrix → creative bundles)
- Diagnosed attribution/tracking issues by reconciling Meta vs Shopify/GA4; fixed event firing and implemented server-side CAPI via GTM
- Client-safe communication of performance tradeoffs using structured decision narratives and clear next steps
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