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Gabriel Lopez-Seco

Director-level Performance Marketer specializing in Paid Media, SEO/SEM, and MarTech automation

Tampa, FLDirector SEO & SEM Strategy13 years experienceDirectorDigital MarketingAdvertisingFinancial Services
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About

Senior SEM Analyst at Ryder System who independently managed a $1MM+/month paid media portfolio across Google, Microsoft, and Meta, optimizing to qualified leads and rental revenue. Built a rigorous experimentation and attribution approach (CRM + custom UTMs with dynamic injection) to validate true business outcomes, and successfully countered competitor-driven performance declines through competitor analysis and audience/discovery strategy shifts.

Experience

Director SEO & SEM StrategyCommercial Finance Partners
Senior SEM AnalystRyder System, Inc.
Senior SEM ManagerNew York Life Insurance Company
Senior SEO & SEM ManagerCommercial Finance Partners
Global Digital Strategy ManagerBibby Financial Services
VP of TechnologyLinen Finder

Education

North Carolina State Universitybachelor, Computer Science

Key Strengths

  • Owned and managed $1MM+/month paid media budget across Google Ads, Microsoft Advertising, and Meta Ads
  • Drove 40% and 30% performance improvements at scale by optimizing toward CPQL and qualified lead rates
  • Methodical, staged testing approach (ad copy → images → landing pages → final ad copy optimization)
  • Closed-loop measurement from ad click to rentals/revenue using CRM tracking with custom UTMs and dynamic injection to avoid false positives
  • Data-driven weekly performance reviews to quickly identify anomalies and declines
  • Diagnosed competitive pressure via competitor analysis and recovered lead volume by shifting to discovery campaigns and new audiences
  • Experience operating in regulated/approval-heavy environment with MarComm and Legal review (publicly traded company)

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

English

Skills

Performance MarketingAds ManagementPaid Media CampaignsFull-Funnel CampaignsScaling StrategiesCross-Platform StrategyStructured Testing FrameworksA/B TestingConversion Rate Optimization (CRO)Conversion Rate Optimization (CVR)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Audience SegmentationLanding Page OptimizationPerformance Data Analysis