Justin Suh

About

Growth and product marketing leader with experience building GTM systems from zero in high-ambiguity environments across SaaS, consumer tech, and esports. Has operated as a first PMM, built closed-loop acquisition-to-retention analytics, and delivered measurable outcomes including tripled freemium conversions, higher LTV at stable CAC, and major brand/sponsorship growth across multiple Asian markets.

Key Strengths

• Built product marketing and GTM from scratch as first PMM at AriesView
• Strong B2B messaging and positioning for technical buyers
• Customer research-driven strategy using JTBD interviews
• Owned end-to-end beta growth motion from messaging through distribution and onboarding
• Designed disciplined multi-channel growth experiments with clear instrumentation
• Improved paid conversion through creative testing and funnel diagnosis
• Built closed-loop growth systems connecting acquisition, activation, and retention
• Deep analytics and dashboarding across paid channels, product data, and subscriptions
• Improved subscription LTV from $62 to $80 while maintaining CAC around $20
• Tripled freemium conversions at Eklipse.gg
• Strong cross-functional operator with engineering, product, creative, and CEO stakeholders
• Scaled global brand operations across HK, TW, KR, and PH under high ambiguity
• Drove 4x output across markets, 10x social audience growth, and 2x sponsorship revenue at Talon Esports
• Effective at balancing technical credibility with simple, outcome-oriented messaging

Experience

Education

Awards

• Greg and Nancy Geiser Fellowship (Merit-Based)
• GMAT: 750 Scaled Score

Skills

Languages